Samsung's commercial displays served a wide range of business settings, from restaurants and retail to education and public venues. The Smart Signage Platform needed an identity and a clear explanation of how its technology could support different applications within one connected offering.
Samsung / Smart Signage Platform
Positioning Digital Signage to Help Small Businesses Sell More.
Branding and B2B marketing for Samsung’s innovative Smart Signage Platform, showing business owners how digital displays could promote products, highlight offers, and encourage purchases.
Samsung Smart Signage — promotional display concept.
Details
- Client
- Samsung
- Sector
- Technology / Enterprise
- Project Scope
- Brand Identity
- Visual Communications
- Sales Tools
- Retail Standards
- Agency
- Truth
The Challenge
The Challenge
Samsung's commercial displays served a wide range of business settings, from restaurants and retail to education and public venues. The Smart Signage Platform needed an identity and a clear explanation of how its technology could support different applications within one connected offering.
The Approach
A contemporary logo and visual identity gave the platform a common point of reference. Sales collateral illustrated its possibilities, while a retail display guide explained how stores could set up and sell the displays. The system connected brand expression with practical sales support.
The Approach
A contemporary logo and visual identity gave the platform a common point of reference. Sales collateral illustrated its possibilities, while a retail display guide explained how stores could set up and sell the displays. The system connected brand expression with practical sales support.
The Work
- Platform Logo and Visual Identity
- Sales Collateral
- Retail Display Guide
The Work
- Platform Logo and Visual Identity
- Sales Collateral
- Retail Display Guide
The Contribution
The platform identity unified a broad commercial offer. Sales collateral explained its applications, while the display guide gave retailers including Costco and Sam's Club practical direction for presenting it.
The Contribution
The platform identity unified a broad commercial offer. Sales collateral explained its applications, while the display guide gave retailers including Costco and Sam's Club practical direction for presenting it.
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