Known for dishwashers, Bosch was introducing a complete kitchen collection spanning cooking, refrigeration, and ventilation. The task was to present the full range to consumers and dealers, giving the individual appliances a shared story and a place within one premium kitchen experience.
Bosch / Premium Kitchen Launch
40% Sales Growth for the Bosch Kitchen Launch
Introducing Bosch’s complete kitchen range through a shared belief in simpler living, substance over status, and care in the smallest details.
Bosch — forest-view kitchen campaign imagery.
Details
- Client
- Bosch
- Sector
- Consumer Products / Appliances
- Project Scope
- Brand Positioning
- Campaign Development
- Art Direction
- Product Communications
- Agency
- Truth
The Challenge
The Challenge
Known for dishwashers, Bosch was introducing a complete kitchen collection spanning cooking, refrigeration, and ventilation. The task was to present the full range to consumers and dealers, giving the individual appliances a shared story and a place within one premium kitchen experience.
The Approach
The campaign connected the collection with simplicity, balance, and substance. Working with kitchen designer MaryJo Camp, the team developed original computer-generated kitchen environments that showed how the appliances could sit within different interiors. The imagery supported a consistent expression across campaign applications.
The Approach
The campaign connected the collection with simplicity, balance, and substance. Working with kitchen designer MaryJo Camp, the team developed original computer-generated kitchen environments that showed how the appliances could sit within different interiors. The imagery supported a consistent expression across campaign applications.
The Work
- Launch Positioning and Messaging
- Integrated Campaign
- CG Kitchen Imagery
- Consumer and Dealer Communications
The Work
- Launch Positioning and Messaging
- Integrated Campaign
- CG Kitchen Imagery
- Consumer and Dealer Communications
The Contribution
Original kitchen environments gave the expanded range a connected visual setting. Campaign language tied the collection to simplicity and balance, bringing individual appliances into one kitchen story.
The Contribution
Original kitchen environments gave the expanded range a connected visual setting. Campaign language tied the collection to simplicity and balance, bringing individual appliances into one kitchen story.
Collaborators
- MaryJo Camp — Kitchen designer
Collaborators
- MaryJo Camp — Kitchen designer
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