Orange County’s first modern streetcar marked a historic step for local transportation. Before passengers could experience the service, the project needed a distinctive identity that fit within the Orange County Transportation Authority (OCTA) brand and built anticipation among the business community and key stakeholders.
OC Streetcar / Branding and Vehicle Graphics
Branding a Historic First for Orange County.
A distinctive identity for Orange County’s first modern streetcar, aligned with the OCTA brand and carried through vehicle graphics and stakeholder communications to build excitement for the service to come.
OC Streetcar — vehicle graphics concept.
Details
- Client
- OC Streetcar
- Sector
- Public Sector / Transportation
- Project Scope
- Branding
- Vehicle Graphics
- Stakeholder Communications
- Agency
- Truth
The Challenge
The Challenge
Orange County’s first modern streetcar marked a historic step for local transportation. Before passengers could experience the service, the project needed a distinctive identity that fit within the Orange County Transportation Authority (OCTA) brand and built anticipation among the business community and key stakeholders.
The Approach
The branding balanced a distinct identity for OC Streetcar with a clear connection to OCTA. That identity extended to vehicle graphics and marketing materials, making the proposed service easier to picture. Internal and stakeholder communications were designed to introduce the vision, generate excitement, and encourage continued support for the project.
The Approach
The branding balanced a distinct identity for OC Streetcar with a clear connection to OCTA. That identity extended to vehicle graphics and marketing materials, making the proposed service easier to picture. Internal and stakeholder communications were designed to introduce the vision, generate excitement, and encourage continued support for the project.
The Work
- Brand Identity and OCTA Brand Alignment
- Vehicle Graphics
- Internal Marketing Materials
- Stakeholder Communications
The Work
- Brand Identity and OCTA Brand Alignment
- Vehicle Graphics
- Internal Marketing Materials
- Stakeholder Communications
The Contribution
The work gave a historic transportation initiative a recognizable identity connected to OCTA. Vehicle graphics showed how that identity would appear on the streetcar, while coordinated materials gave internal teams, the business community, and key stakeholders a clear introduction to the vision for the service.
The Contribution
The work gave a historic transportation initiative a recognizable identity connected to OCTA. Vehicle graphics showed how that identity would appear on the streetcar, while coordinated materials gave internal teams, the business community, and key stakeholders a clear introduction to the vision for the service.
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