OC Parks asked for a brand with the stature of a national park system and content of an equally high editorial standard. The work needed to communicate the character of its landscapes while making the park experience accessible through clear visitor information.
OC Parks / Brand and Visitor Communications
Rebranding OC Parks to Increase Attendance
A unified brand for 26 parks, 60,000 acres, and 300 staff helped increase park visits by 11% to 12.7 million—over one million additional visits—while program participation grew 37% and web traffic rose 12%.
Aliso & Wood Canyons Wilderness Park — entrance signage visualization.
Details
- Client
- OC Parks
- Sector
- Public Sector / Parks
- Project Scope
- Brand Communications
- Photography
- Editorial Design
- Visitor Information
- Agency
- Truth
The Challenge
The Challenge
OC Parks asked for a brand with the stature of a national park system and content of an equally high editorial standard. The work needed to communicate the character of its landscapes while making the park experience accessible through clear visitor information.
The Approach
Landscape and visitor photography provided the emotional center of the work. Printed materials, park brochures, and illustrated maps gave that imagery a practical structure. Together, these applications connected the character of the places with the information people need to explore them.
The Approach
Landscape and visitor photography provided the emotional center of the work. Printed materials, park brochures, and illustrated maps gave that imagery a practical structure. Together, these applications connected the character of the places with the information people need to explore them.
The Work
- Brand Communications
- Landscape and Visitor Imagery
- Printed Park Materials
- Park Brochures
- Illustrated Visitor Maps
The Work
- Brand Communications
- Landscape and Visitor Imagery
- Printed Park Materials
- Park Brochures
- Illustrated Visitor Maps
The Contribution
Photography conveyed the variety of the park system, while brochures and illustrated maps made individual places easier to understand. A shared visual approach connected inspiration with practical visitor guidance.
The Contribution
Photography conveyed the variety of the park system, while brochures and illustrated maps made individual places easier to understand. A shared visual approach connected inspiration with practical visitor guidance.
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