OCTA had acquired open space for permanent protection through Measure M. Some preserves were closed to public access, creating confusion about why publicly owned land could not be used freely. The communication needed to explain the restrictions and encourage respect for sensitive habitats.
OC Go / OCTA / Preserve Education Film
Explain the Reason. Earn Understanding.
An illustrated film for OC Go and OCTA explaining the value of protected open space to build public understanding and support for conservation.
Details
- Client
- OC Go / OCTA
- Sector
- Public Sector / Conservation
- Project Scope
- Communication Strategy
- Illustration
- Animation
- Film
- Agency
- Truth
The Challenge
The Challenge
OCTA had acquired open space for permanent protection through Measure M. Some preserves were closed to public access, creating confusion about why publicly owned land could not be used freely. The communication needed to explain the restrictions and encourage respect for sensitive habitats.
The Approach
A short, friendly animated film explained how restricted access helps protect native plants and wildlife. Illustration made the subject approachable, and the narrative focused on the reason behind the rules. The aim was to build understanding before asking people to change their behavior.
The Approach
A short, friendly animated film explained how restricted access helps protect native plants and wildlife. Illustration made the subject approachable, and the narrative focused on the reason behind the rules. The aim was to build understanding before asking people to change their behavior.
The Work
- Communication Concept
- Illustration
- Animation
- Educational Film
The Work
- Communication Concept
- Illustration
- Animation
- Educational Film
The Contribution
The film made the purpose of restricted access easier to understand by connecting it directly with the protection of native plants and wildlife. It gave the public a reason behind the rule.
The Contribution
The film made the purpose of restricted access easier to understand by connecting it directly with the protection of native plants and wildlife. It gave the public a reason behind the rule.
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