Explaining a new camera through specifications alone could not convey the experience it made possible. The film needed to demonstrate 360-degree storytelling in a way that audiences could understand immediately: by placing them inside a scene they could explore for themselves.
Samsung / 360 Round Immersive Launch Film
Put the Audience Inside the Story.
Screened at the Tribeca Film Festival, this immersive racing film showcased the storytelling potential of Samsung’s 360 Round camera.
Samsung 360 Round — immersive race-track film.
Details
- Client
- Samsung
- Sector
- Technology / Film
- Project Scope
- Creative Concept
- Immersive Film
- Product Demonstration
- Production Collaboration
- Agency
- Truth
The Challenge
The Challenge
Explaining a new camera through specifications alone could not convey the experience it made possible. The film needed to demonstrate 360-degree storytelling in a way that audiences could understand immediately: by placing them inside a scene they could explore for themselves.
The Approach
The project put the technology in the hands of action-film director Rick Graves. Filmed at Laguna Seca, the immersive experience placed viewers inside a race car for a lap of the circuit. The creative idea made the product demonstration the experience itself.
The Approach
The project put the technology in the hands of action-film director Rick Graves. Filmed at Laguna Seca, the immersive experience placed viewers inside a race car for a lap of the circuit. The creative idea made the product demonstration the experience itself.
The Work
- Immersive VR Launch Film
- Product Demonstration Concept
- Collaboration With Director Rick Graves
The Work
- Immersive VR Launch Film
- Product Demonstration Concept
- Collaboration With Director Rick Graves
The Contribution
The demonstration let viewers experience the format from inside the car. The setting and movement made the storytelling possibilities of the camera tangible, without relying on a conventional feature list.
The Contribution
The demonstration let viewers experience the format from inside the car. The setting and movement made the storytelling possibilities of the camera tangible, without relying on a conventional feature list.
Collaborators
- Rick Graves — Director
Collaborators
- Rick Graves — Director
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