As stand-up paddleboarding emerged, Quickblade offered highly engineered paddles in a developing category. Technical materials and performance were important, but the brand needed a story that distinguished its products and expressed the expertise behind them in a memorable, human way.
Quickblade Paddles / Brand Development
Launching a Leader in High-Performance Paddles
Working directly with owner and four-time Olympian Jim Terrell, I helped launch Quickblade and build its position as a leader in the high-performance paddle category.
Quickblade Paddles — monogram construction.
Details
- Client
- Quickblade Paddles
- Sector
- Sport / Performance Products
- Project Scope
- Brand Positioning
- Brand Story
- Visual Communications
- Agency
- Truth
The Challenge
The Challenge
As stand-up paddleboarding emerged, Quickblade offered highly engineered paddles in a developing category. Technical materials and performance were important, but the brand needed a story that distinguished its products and expressed the expertise behind them in a memorable, human way.
The Approach
The brand story centered on founder Jimmy Terrell's Olympic background and dedication to paddling. That experience gave the product engineering a human context. The work connected the design of the paddles with the knowledge and commitment of the person behind them.
The Approach
The brand story centered on founder Jimmy Terrell's Olympic background and dedication to paddling. That experience gave the product engineering a human context. The work connected the design of the paddles with the knowledge and commitment of the person behind them.
The Work
- Brand Positioning
- Founder-Led Brand Story
- Brand Communications
The Work
- Brand Positioning
- Founder-Led Brand Story
- Brand Communications
The Contribution
The brand connected product engineering with the founder's experience of the sport. Jimmy Terrell's story gave the technical capabilities of the paddles a recognizable human context.
The Contribution
The brand connected product engineering with the founder's experience of the sport. Jimmy Terrell's story gave the technical capabilities of the paddles a recognizable human context.
Have Something in Mind?
Start a Conversation