Samsung was introducing the Galaxy S22 Ultra to business audiences. The phone offered new capabilities that needed to be understood in practical terms, calling for introductory material that could establish the product story quickly and explain specific features in greater depth.
Samsung / Galaxy S22 Ultra for Business
An Integrated Launch Built to Drive B2B Sales
A coordinated content program for Samsung’s Galaxy S22 Ultra, combining a launch film, detailed feature demonstrations, and photography to show its business applications and give buyers clear reasons to choose Samsung.
Samsung — smartphone launch for business.
Details
- Client
- Samsung
- Sector
- Technology / Enterprise
- Project Scope
- Launch Communications
- Film
- Educational Content
- Photography
- Agency
- Truth
The Challenge
The Challenge
Samsung was introducing the Galaxy S22 Ultra to business audiences. The phone offered new capabilities that needed to be understood in practical terms, calling for introductory material that could establish the product story quickly and explain specific features in greater depth.
The Approach
A launch film placed the Galaxy S22 Ultra within the context of a business day. Companion explainer films examined individual features, while a coordinated still-photography shoot extended the production into additional materials. Each format connected capability with a recognizable business use.
The Approach
A launch film placed the Galaxy S22 Ultra within the context of a business day. Companion explainer films examined individual features, while a coordinated still-photography shoot extended the production into additional materials. Each format connected capability with a recognizable business use.
The Work
- Business Launch Film
- Feature Explainer Films
- Still Photography
The Work
- Business Launch Film
- Feature Explainer Films
- Still Photography
The Contribution
One coordinated production supplied the broader launch story, detailed feature explanations, and still imagery. The resulting materials connected the product's business positioning with specific examples of how it could be used.
The Contribution
One coordinated production supplied the broader launch story, detailed feature explanations, and still imagery. The resulting materials connected the product's business positioning with specific examples of how it could be used.
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