imart receives Judges Choice Award for

March 2007 - The Ad Club of West Michigan ( presented it’s annual Addy Awards on Thursday evening, February 22, 2007 at the DeVos Place Convention Center ballroom in downtown Grand Rapids. The Ad Club of West Michigan is a member of the American Advertising Federation, a trade association that represents 50,000 professionals in the advertising industry.

Prior to the event, 111 companies, agencies, and individual professionals entered 575 entries in 127 categories. Local interactive company, imart Corporation, received the following accolades for three of their entries:

A GOLD Addy for
Category: Websites, Consumer, Flash-based
Credits: Lee Gullett, Creative Director, Kenton Taylor, Technical Director, Jessica Door, Developer, Shocka Williams, Developer, Ryan Roberts, Developer

A SILVER Addy for
Alticor’s Artistry Beauty Institute Flash
Category: Online Micro or Mini Site
Credits: Lee Gullett, Creative Director, Steve Gemmen, Technical Director, Blaise Alicki, Senior Developer

A GOLD Addy for
Category: Self Promotion, Interactive
Credits: Lee Gullett, Creative Director, Chad VanWalsum, Graphic Designer

A Judges Choice Award for
Category: Interactive Best Practices

Here are a few of the Judges comments on their choice:

“Beautifully simple site with a very appropriate voice.”

“… simplistic, beautiful, yet complex … clean movement and simple animations has made the imart web site a classic example of today’s modern web site done right.”

“I wanted to give this site an award for cleverness. It was fun to read and the design is gorgeous. The content is great – not too much, not too little. I definitely get a great feel for the organization when viewing the site. I really enjoyed the photography and the comments that accompanied them. A fun site!”

The GOLD winners will automatically be forwarded on to the next district level competition.