Lee GullettStudio G



Michigan State University

DESIGN / BRANDING / MARKETING

MSU Marketing

Introduced large scale indoor and outdoor guerilla marketing for MSU housing and dining campaigns. The first stage of raising student awareness on campus.

MSU Marketing

Spartan Spirit Shops

A rebrand of campus retail stores including the Nike store at 1855 Place and the golf pro shop at Forest Akers Golf Course.

Spartan Spirit Shop

Social Media

Supporting social spaces for multiple divisional brands, such as Live On, Eat at State, Human Resources, The MSU Union and more. Supplying video for Instagram stories and images for all others.

Social Media

The Workshop

A new retail concept offering lunch, shopping, and food on the go. Design for a new logo, trivia wall, signage, and custom aprons.

The Workshop

Spartan Navigator

A launch of a second-year program for students who have choosen on campus housing for their sophmore year. Multiple marketing materials and logo concept.

Spartan Navigator

Fall Move-In Shirts

A new pathway design for volunteers who help students move in and begin their Spartan journey.

Move-In

MSU Union Food Venues

A rebrand of dining options at the MSU Union. New venues, logos, and a new attitude. The Roost and Unbelieva-Bowl.

MSU Union Food Venues

Live On

Direct the annual sign up marketing campaign for students to live on campus another year where they can enjoy convienence, quality dining, and educational support.

Live On

Live On

Multiple phases occur in this campaign every year including touch points with a little flavor supporting the benefits of quality on-campus dining.

Live On