Michigan State University
DESIGN / BRANDING / MARKETING
MSU CX Marketing
Introduced the concept of student CX marketing by focusing on the student "journey" with the Live On brand. Implemented large scale indoor and outdoor guerilla marketing for MSU housing and dining campaigns as part of their brand journey.
Spartan Spirit Shops
A rebrand of campus retail stores including the Nike store at 1855 Place and the golf pro shop at Forest Akers Golf Course.
Supporting social spaces for multiple divisional brands, such as Live On, Eat at State, Human Resources, The MSU Union and more. Supplying video for Instagram stories and images for all others.
A new retail concept offering lunch, shopping, and food on the go. Design for a new logo, trivia wall, signage, and custom aprons.
A second-year program for students who have chosen on-campus housing for their sophmore year. Multiple marketing materials and logo concept.
Fall Move-In Shirts
A new pathway design for volunteers who help students move in and begin their Spartan journey.
MSU Union Food Venues
A rebrand of dining options at the MSU Union. New venues, logos, and a new attitude. The Roost and Unbelieva-Bowl.
Direct the annual sign up marketing campaign for students to live on campus another year where they can enjoy convienence, quality dining, and educational support.
Multiple phases occur in this campaign every year including touch points with a little flavor supporting the benefits of quality on-campus dining.