DIGITAL / DESIGN / MARKETING
Launched a new product and brand targeting direct selling Amway business owners who needed customizable CMS websites. Designed online marketing and the UX for SaaS websites using an early agile process that led to over 18,000 monthly subscribers and the sale of the startup.
Artistry Beauty Institute
Amway brand managers wanted potential visitors to see their newly renovated space. The solution was a very wide website with parallax scrolling and a 360 virtual tour giving users the feeling of actually visiting the space.
This Amway brand needed a new global brand website to educate and elevate customer perception. There was much information to share and keeping it simple was part of the need. During the discovery phase, it became clear that the brand was about both nature and science.
The homepage was divided into two parts and a new tagline was born - the best of nature and the best of science. Three primary boxes for nature and three boxes for science allowed the UI to remain simple while the site still contained a wealth of product information and the complete brand story.
Rolling over the boxes produced a new background image as well as the secondary navigation for that topic. The second level pages contained imagery to break up the amount of text while the tabs for nature and science remained at the top for easy navigation to other sections.
The imart brand needed a refresh in order to represent the new agency it had become. After research and testing, a new visual of two converging circles was created representing the collaboration of technology and creative. The tagline "inspiring technology" summarized it perfectly.
Of course, a new website was also in order. After crafting the copy for each section, I took the supporting photography. This gave site visitors a very good idea of who imart was and the innovation behind the brand. The website received an AAF Gold Addy Award and a Judge's Choice Award mentioning the copywriting and design.
Designed the UX of a new online pharmacy in partnership with the development team using an early agile process. This e-commerce start up allowed customers to buy their pharmacy products online while a portion of the purchases went to a cause of their choosing.