Lee GullettStudio G



Aisle Rocket Studios

BRANDING / DIGITAL / ADVERTISING

Whirlpool Videos

Directed multiple Whirlpool brand videos regarding product features and launches.

Whirlpool UX Retail Design

Designed multiple digital UX solutions for Whirlpool retail strategies including feature touch screens and augmented reality.

Whirlpool Launch

1. Whirlpool Launch

A new top load washer and dryer launch for the brand focused on happy clothes.

Whirlpool Launch

2. Whirlpool Launch

A new top load washer and dryer launch for the brand focused on the blooming basket.

Whirlpool Launch

Whirlpool Launch

More touch points for the top load blooming basket product launch.

Whirlpool Launch

Whirlpool Sous Vide Packaging

Designed new packaging to support Whirlpool's new induction powered sous vide appliance. The handle on the four servings package suggests a premium product and makes it easy to handle.

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Whirlpool Ads

Informative magazine ads for new product launches: a quick bake/steam feature and a variable heating feature.

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1. Whirlpool
Micro-Website

A website for the Innovation Matters campaign. Designed the UX to be ompatible with large touch screens, desktop PCs, and smart phones.

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2. Whirlpool
Micro-Website

The website displayed major Whirlpool innovations from the past and present.

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1. Whirlpool
Google Launch

Mutiple touch points to raise awareness and announce the corporate software launch.

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2. Whirlpool
Google Launch

Additional touch points from large boxes representing the apps to dual billboards outside for informing and celebrating.

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Krasl Art Fair Poster

An annual event with visual marketing focused on the art from the show.

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1. Fernwood Capital Campaign

The Fernwood Nature Center needed a theme for a new capital campaign. Be Our Roots - Build a Foundation for the Future.

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2. Fernwood Capital Campaign

The Places We'll Grow - Be Part of a New Beginning.

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3. Fernwood Capital Campaign

Seed the Future - The Legacy Campaign. This was the customer's design of choice using blue to stand out from their traditional green materials.

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Whirlpool CoolVox

A point of sale display highlighting the features of the new refrigerator with a built-in sound system.

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1. Whirlpool Kitchen Set Design

It was time for the brand to receive an updated kitchen set design for agency use in photo shoots and video shoots. I used these go by photos to communicate my design choices that fit the brand.

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2. Whirlpool Kitchen Set Design

As the creative director for the brand, I specified the cabinets, hardware, windows, colors, textiles, dishes, sink design, furniture, props, and more.

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3. Whirlpool Kitchen Set Design

The new build was completed within the warehoue along side other corporate brands, such as JennAir, Amana, and Maytag.

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4. Whirlpool Kitchen Set Design

Everything from salt shakers to silverware needed to be carefully considered in order to be on brand. The look of the professional models and their clothing were important brand decisions.

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5. Whirlpool Kitchen Set Design

Fake hallways were built to ensure the believability of the new Whirlpool photo set.

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1. Whirlpool Laundry Set Design

A new laundry room set was also specified and built to match the same brand.

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2. Whirlpool Laundry Set Design

A fake stairwell added to the realism of this set when seen from particular angles.

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