Aisle Rocket Studios
BRANDING / DIGITAL / ADVERTISING
Directed multiple Whirlpool brand videos regarding product features and launches.
Whirlpool Features App
Designed a UX solution allowing customers to easily envision any Whirlpool applicance package in their personal kitchen before making a purchase.
Whirlpool Product App
Provided a custom UX solution allowing retail sales associates to quickly access detailed information on any Whirlpool appliance - either by browsing categories or by model number.
Whirlpool Kitchen Augmented Reality
Conceived the UX using an AR solution for demonstrating appliance features with stickers as the visual cue to launch each experience, which included product videos.
Whirlpool Induction Cooktop App
Designed multiple UX solutions including an app for Whirlpool's induction cooktops in order to demonstrate the benefits of the immediate cooling feature.
1. Whirlpool Launch
A new top load washer and dryer launch for the brand focused on happy clothes.
2. Whirlpool Launch
A new top load washer and dryer launch for the brand focused on the blooming basket.
More touch points for the top load blooming basket product launch.
Whirlpool Sous Vide Packaging
Designed new packaging to support Whirlpool's new induction powered sous vide appliance. The handle on the four servings package suggests a premium product and makes it easy to handle.
Informative magazine ads for new product launches: a quick bake/steam feature and a variable heating feature.
A website for the Innovation Matters campaign. Designed the UX to be ompatible with large touch screens, desktop PCs, and smart phones.
The website displayed major Whirlpool innovations from the past and present.
Mutiple touch points to raise awareness and announce the corporate software launch.
Additional touch points from large boxes representing the apps to dual billboards outside for informing and celebrating.
Krasl Art Fair Poster
An annual event with visual marketing focused on the art from the show.
1. Fernwood Capital Campaign
The Fernwood Nature Center needed a theme for a new capital campaign. Be Our Roots - Build a Foundation for the Future.
2. Fernwood Capital Campaign
The Places We'll Grow - Be Part of a New Beginning.
3. Fernwood Capital Campaign
Seed the Future - The Legacy Campaign. This was the customer's design of choice using blue to stand out from their traditional green materials.
A point of sale display highlighting the features of the new refrigerator with a built-in sound system.
1. Whirlpool Kitchen Set Design
It was time for the brand to receive an updated kitchen set design for agency use in photo shoots and video shoots. I used these go by photos to communicate my design choices that fit the brand.
2. Whirlpool Kitchen Set Design
As the creative director for the brand, I specified the cabinets, hardware, windows, colors, textiles, dishes, sink design, furniture, props, and more.
3. Whirlpool Kitchen Set Design
The new build was completed within the warehoue along side other corporate brands, such as JennAir, Amana, and Maytag.
4. Whirlpool Kitchen Set Design
Everything from salt shakers to silverware needed to be carefully considered in order to be on brand. The look of the professional models and their clothing were important brand decisions.
5. Whirlpool Kitchen Set Completed
Two fake hallways were specified and built to ensure the believability of the new Whirlpool photo set.
1. Whirlpool Laundry Set Design
A new laundry room set was also specified and built to match the same brand.
2. Whirlpool Laundry Set Design
A fake stairwell added to the realism of this set when seen from particular angles.